: media placement

It pays to get professional media budget analysis to make sure you're not wasting money on media that won't perform for you. No matter how good your creative effort, if nobody is seeing your messages, you're the loser.  

Buying advertising media is part art and part science. It pays to get professional budget analysis to make sure you're not wasting money on media that won't perform for you. No matter how good your creative effort, if nobody is seeing your messages, you're the loser. Here's how we can help.

Ad Budget Evaluation

Are you spending too much for media? Or, perhaps, not enough?   You won't know until you get a Media Efficiency Study from us.   The MES tells you what you get for each dollar you spend in a given media. We guarantee you'll be surprised by the results.

Ad Media Buying, Pre- and Post-Buy Analysis

Buying the ad schedule is only the beginning. Effective media programs require constant monitoring. The schedule and the media invoices must be checked to make sure you got what you paid for.

Media Matching to Customer and Product Profiles

We can tell you what media programs (or published content) work with your market segments.   Media matching is a great way to make small media budgets work hard.

Cable TV Budget Studies

Cable TV is an affordable way to get in front of potential customers.   But it must be used carefully.   In many markets, cable falls woefully short of its claims.   Get the numbers before you spend your money.

A NC-based bank's old agency was buying TV, cable, newspaper and radio with a shot-in-the-dark approach. There was no research or analysis taking place. Buys appeared to be straight off the rate card and the agency was taking a commission.

Apple's approach? Find out here.