: Public Relations & Media Management

It’s pretty simple. You want people to feel good about your company.

That’s the essence of public relations.

Our clients know that beyond the balance sheet’s hard facts and numbers, success depends on the image their company projects and what people say and think about them.

Apple Advertising Inc. can help you build that goodwill toward your company.

Capabilities:

We create buzz about your business.

Publicity is an extremely effective vehicle for generating widespread awareness and interest in your business, plus it builds valuable third-party credibility among your most valued stakeholders.

We represent a broad base of clients and can provide for a wide array of needs, ranging from organizational strategies to issues management, to the production of audio/visual and print media materials to crisis management and media relations, from community outreach to investor and government relations.

Publicity your company earns through positive media coverage is the gift that keeps on giving. One “hit” in a largely circulated newspaper or on a heavily trafficked website or blog can create a ripple effect and the likelihood other media outlets will run your story or link to it.

We believe in great stories. And we help you identify the great stories within your organization. We know reporters and what they look for. We research what they’re reporting on and develop ideas they will want to write about.

We create and implement methods that communicate your story your way through these tactics:

• Build targeted media outreach strategy via our vast database of reporters and editors
• Coordinate interviews
• Create and manage media events
• Plan and implement media tours
• Create and produce media kits
• Provide global news release distribution
• Research and write and produce press releases, bylined articles and media alerts
• Message development
• Pre-interview coaching
• Community Relations
• Development and promotion of corporate Speakers’
• Bureaus, including speech-writing services
• Sponsorship management
• Write and produce educational materials
• Shareholder Communications
  • Create and produce annual reports
  • Create and produce shareholder newsletters
• Event Planning & Management

Agency Resources

Apple PR brings a broad range of practical, hands-on experience because we've "been there and done that.”  We have a staff of advertising, marketing and PR professionals who work in the field every day.

LeeAnn Donnelly, our Public Relations Account Manager, oversees public relations strategies for our clients. She worked as a Public Relations Specialist in Raleigh and Wilmington prior to joining Apple Advertising. Her specialty is media relations and relies on experience she gained during the eight years she was a print journalist prior to working in public relations.

In addition, Apple Advertising has a multitude of resources to bolster its public relations capabilities. We subscribe to PR Newswire, Business Wire, Media Atlas and ProfNet. These tools help us stay on top of the day’s news, media trends and in touch with journalists. We also enjoy long-standing business and personal relationships with the North Carolina Bankers Association, and we have earned their trust in the work that we do.

Follow this link for specific examples of our Media and PR work.

Controversy and opposition often bring on mudslinging and misinformation. Our crisis team can spring into action for positive results. Here's the whole story.

Other Examples