Your customers and clients are an integral part of your Public Relations strategy. Why not make them your evangelists? The Case Study provides a compact platform on which your clients can sing your praises. Apple PR develops lively and concise case studies that clients can use in their marketing efforts and media outreach. 
The Testimonial Ad hasn't lost its effectiveness either. Get in front of new customers by letting community leaders talk to them directly either in video (call us and we can direct you to some examples) or print. Of course, getting them to talk your talk is an art form. That's where we come in. Give us a call and let's get started.
Call her and let her help you find your choir.