: Public Relations Tactics

Media Coverage

Apple PR has secured many media placements for our clients.

• Montgomery Advisor article (PDF)
• Savannah Morning News article (PDF)
• Rental Equipment Register trade magazine (PDF)

Media Kits

An up-to-date media kit is a vital tool for any organization. This package of basic information about your organization is designed for reporters and editors. Simple, yet informative, elements should include brief and concise fact sheets on your company’s history, your company’s products/services, biographies and photos of key management and personnel, media contact information and any other key materials such as a company brochure and previous media coverage.

Your media kit should be easily customized to suit any event, whether it’s used as a “leave-behind” item when you meet with reporters, or as a hand out to reporters at company-sponsored events. We suggest packaging the materials on a branded CD that can be easily downloaded, as well as housing it on your website.

Contact us and we'll show you what one looks like.

Branding Campaigns

When Chatuge Bank Shares Inc., the holding company of Bank of Hiawassee, Bank of Blairsville and Bank of Blue Ridge, embarked on a re-branding campaign, Apple Advertising developed a campaign that would take the three banks’ disparate brands and streamline the look and feel to demonstrate the familial relationship between the three and their holding company, while maintaining the integrity of the three individual brands. 

The first step in rebranding a company is internal buy-in. Afterall, some your most influential "public" works for you. Apple created an event to introduce employees to the new brand and build excitement throughout the organization about the new look and feel of Chatuge Bank Shares Inc.

We scheduled a “Branding Blitz,” complete with “Brandits” who stormed into each bank branch dressed in outfits stamped with the new logo. The Brandits overtook all elements of the old brand – signage, business cards, stationery, coffee mugs, pens – you name it – and replaced everything with items sporting the new logo and brand.

External rollout of the new brand began immediately afterwards, and the employees were an important part of smoothing the transition to the new colors and logo.

News Releases

The simple News Release, when targeted to the right reporter, can generate valuable exposure for your company. (VRT/Bill Ellis news release)

• Award-Based Press release (PDF)
• Product-based press release (PDF)
• Personnel-based press release (PDF)

Bylined Articles

Certain types of media welcome written submissions. Apple PR will work with companies to develop and place articles in publications and on websites important to their overall communications strategy. (VRT/CRM and the Blue Nile experience)

Speeches

Politians and Comedy shows aren't the only people who need good writers. To present your best face to the world, Apple PR offers speech-writing services for busy executives. Download an example here. The client provided her position, and we filled in the arguments and quotes.

Case Studies

Your customers and clients are an integral part of your Public Relations strategy. Why not make them your evangelists? The Case Study provides a compact platform on which your clients can sing your praises. Apple PR develops lively and concise case studies that clients can use in their marketing efforts and media outreach. (SmartEquip/Multiquip case study)

Event Planning & Management

Apple PR provides turnkey event planning and management services, specializing in grand openings and shareholder meetings.

 

What happens when Apple Advertising manages your public persona? Your company gets positive press that's worth it's weight in gold. Of course, you'll need to give the press more than company newsletter info. That's where we come in. Call us, and ask for Lee Ann. She'll help you find stories you'll be proud to tell.