---

Branding

The best corporate identities are complete and carefully designed processes that should be part of everything the company does that the customer sees: signage, advertising, receipts, collection notices, web pages, buildings, products, vehicles—everything. A clear brand will increase your profits.

Branding changes everything. Nothing else you do will have such widespread, dramatic effects. If these changes don't happen, your branding efforts were failures. Check this section to learn the six steps to successful brand building.

A clear brand will increase your profits.
If the market doesn't know what's good about you, you're working too hard for too little return. You won't change that overnight, but if you start now, in five years you'll be far better off.

Six Steps to Building Your Brand
Brand building is part art and part science. We assist clients with building a successful brand foundation and works with them over time to help ensure that the branding "sticks." As a brand partner, we can help a business transform itself into a branding success. Consider these steps the foundation of your company's future.

• Measure the customer experience.
• Compare your company to your market and your competition.
• Develop and expand your strengths.
• Prepare your brand message.
• Develop your budget and investment justification.
• Roll out and implement your brand statement.

A successful brand identity differentiates the company from the competition in the minds of customers—and potential customers—in a positive way that stays in their memories. A brand identity program is a process that evolves and must be maintained and reviewed and kept current. Read a branding case history here.

Protecting the Brand: Brand Logo Usage Guide
Why does a company need a logo usage guide? At the most basic level, a corporate logo is a design or symbol that graphically depicts a company name in a unique way. It is the image people think of and associate with the product or service. The guide is the written standard that defines when and where a logo can be used. It establishes the guidelines that are to be followed so the logo is consistently depicted in a way that reflects favorably on the company.

We can help you write, prepare and publish it. Once the brand is rolled out, you'll have a printed document that declares precisely how the logo is to be used. Download a sample brand guide here.

---

back to creative services