We give clients a great combination of what it takes for successful marketing and advertising:
No campaign can be effective if it doesn't make an emotional connection with the target. Before you can connect, you have to know "who," "where," and "what" make up the target market. That means research: simple, affordable, quantifiable and results-oriented information. Nobody provides that information better than we do.
Positioning is the most important aspect of a successful marketing and advertising campaign. It requires careful, thorough thought and analysis.
Here is how we approach the positioning process: identify a specific attribute that will set the company, product or service apart from competitors. In other words, what is the one single, simple thing your company is known for - or wants to be known for - that separates you from the pack.
This positioning statement is the first thing you want to come to the mind of the market when your company is mentioned. It must be simple, believable and relevant. It must be spelled out in terms your market understands, not necessarily the way your high school English teacher would have preferred—some people call this branding.
How do we develop a positioning statement?
Marketing problems? Give us a call and tell us what you need. It's that simple.