: success stories

Creating the tools to grow corporate accounts

SITUATION:

Focused on growing business/corporate accounts in several communities, a South Carolina bank wanted a hard-hitting, but inexpensive, business development program with quick turnaround.

SOLUTION:

We created a targeted direct mail program in-house with a personal touch. Each piece was customized with each prospect's name, and the cover letter included the personalized signature of the closest bank office manager. We developed a target list of area businesses to ensure that the bank reached the best prospects. To monitor tracking efforts, we developed a database for the bank and provided prospect information to the bank for follow-up.  

RESULTS:

The bank gained 45 new, significant account relationships, cultivated in 90 days.   Each branch gained a minimum of three new corporate accounts.

Masterminding a bank opening

Creating tools for growth

Delivering great returns

Saving CDs at risk

Managing a merger

Introducing a new approach

Reorganizing a mortgage department

Launching a bank into new terrain

Working 24/7 for the client's acquisitions

Identifying challenges to grow market share

Keeping a merger under wraps

Growing a home loan business

Bringing bankers to the web

Untangling a web with site redesign

Saving the client $2 million with smart technology

Creating tools to make the brand stick

Thinking out of the box to send another

Negotiating cost-savings media buy