: success stories

Delivering great returns on a small investment

SITUATION:

A small East Tennessee Bank, heretofore focused exclusively on commercial lending, wanted to launch a modest, low-risk installment-loan program. They sought a low budget, yet effective method to launch the program.   Their thinking: a small, positive success would get the Directors on board with a more aggressive program.

SOLUTION:

Apple developed a personalized direct mail program to existing customers along with point-of-sale collateral materials to launch the campaign.   In addition to reaching customers, training the frontline staff was crucial, so we developed a referral program for the bank's tellers and customer service reps.

RESULTS:

The program produced 72 installment loans with a total volume of $108,000.   Small potatoes?   Yes, but the Board bought in and the bank's consumer loan program is now a solid part of the bank's portfolio.   Sometimes, success has to start small.

 

 

Masterminding a bank opening

Creating tools for growth

Delivering great returns

Saving CDs at risk

Managing a merger

Introducing a new approach

Reorganizing a mortgage department

Launching a bank into new terrain

Working 24/7 for the client's acquisitions

Identifying challenges to grow market share

Keeping a merger under wraps

Growing a home loan business

Bringing bankers to the web

Untangling a web with site redesign

Saving the client $2 million with smart technology

Creating tools to make the brand stick

Thinking out of the box to send another

Negotiating cost-savings media buy