: success stories

Growing a home loan business  

SITUATION:

For a WNC bank, home loans were proving to be a challenge.   Loan volume was declining, customers were complaining, and the loan officers and loan processing department were unhappy.

SOLUTION:

We developed a survey to talk with home buyers and "influencers" in the market and produced a companion survey of all market builders and brokers. The results were tabulated and combined with a wide-ranging narrative; from there, we offered the client an action item list of "12 things that must be done now" to get home loans on track. The surveys identified problems with the product and the way it was delivered.

RESULTS:

With the survey results, the client chose three problem areas to focus on, including putting new people and procedures in place.   Loan share turned positive in six months and customers and broker/builders alike are doing business at excellent levels.  

 

Masterminding a bank opening

Creating tools for growth

Delivering great returns

Saving CDs at risk

Managing a merger

Introducing a new approach

Reorganizing a mortgage department

Launching a bank into new terrain

Working 24/7 for the client's acquisitions

Identifying challenges to grow market share

Keeping a merger under wraps

Growing a home loan business

Bringing bankers to the web

Untangling a web with Site Redesign

Saving the client $2 million with smart technology

Creating tools to make the brand stick

Thinking out of the box to send another

Negotiating cost-savings media buy