: success stories

Introducing a new way to approach mortgages

SITUATION:

In Charlotte, NC, real estate professionals were the principal influencers of the local mortgage market (this in the days before online mortgage loans), and a local bank needed an edge to break into this sophisticated target.

SOLUTION:

We developed a Fast Start mortgage package to help the client turn a mortgage around in days, not weeks.   We created a direct mail campaign to introduce it to real estate professionals.

RESULTS:

The Fast Start program gave the bank instant credibility in a new, challenging market as it saw mortgages increase by 400 percent in six months. The highest praise came from the bank's mortgage loan officers, all of whom were on incentive pay, saying, "This program is a money-maker. Keep it coming!"

 

Masterminding a bank opening

Creating tools for growth

Delivering great returns

Saving CDs at risk

Managing a merger

Introducing a new approach

Reorganizing a mortgage department

Launching a bank into new terrain

Working 24/7 for the client's acquisitions

Identifying challenges to grow market share

Keeping a merger under wraps

Growing a home loan business

Bringing bankers to the web

Untangling a web with site redesign

Saving the client $2 million with smart technology

Creating tools to make the brand stick

Thinking out of the box to send another

Negotiating cost-savings media buy