: success stories

Masterminding a record-setting bank opening

SITUATION:

A South Carolina holding company opened a new bank and wanted to generate a large pool of deposits to fund the holding company's hot loan growth.

SOLUTION:

Apple brought together a team of creative and media experts to develop a targeted direct mail program and media campaign focused exclusively in the bank's home county. We developed the products and pricing; handled all creative - from copy writing to photography to on-site TV production - to develop a three-phase newspaper campaign and TV commercials. We also wrote, produced and distributed the direct mail sent to income-qualified potential customers.

RESULTS:

The bank went from zero to $47 million in deposits in 60 days, setting a record for a South Carolina bank opening campaign.

 

Masterminding a bank opening

Creating tools for growth

Delivering great returns

Saving CDs at risk

Managing a merger

Introducing a new approach

Reorganizing a mortgage department

Launching a bank into new terrain

Working 24/7 for the client's acquisitions

Identifying challenges to grow market share

Keeping a merger under wraps

Growing a home loan business

Bringing bankers to the web

Untangling a web with site redesign

Saving the client $2 million with smart technology

Creating tools to make the brand stick

Thinking out of the box to send another

Negotiating cost-savings media buy