: success stories

Untangling a web with site redesign

SITUATION:

A mid-size NC bank had its marketing department and IT department going head to head on website updates.   Marketing needed to update CD and loan rates quickly to meet changing retail conditions, but the IT group had more pressing matters to attend to first.

SOLUTION:

Apple's web team developed a new website that included a proprietary content management tool, so the marketing team could make updates to the site straight from their desktops - no HTML knowledge needed.

RESULTS:

Apple accomplished the site redesign in only 30 days. Marketing was happy to have an online sales tool that could be updated easily at any time of the day, and IT was pleased to have web updates taken off its plate.   Search engine placement improved too with Apple's solid SEO strategy.

 

Masterminding a bank opening

Creating tools for growth

Delivering great returns

Saving CDs at risk

Managing a merger

Introducing a new approach

Reorganizing a mortgage department

Launching a bank into new terrain

Working 24/7 for the client's acquisitions

Identifying challenges to grow market share

Keeping a merger under wraps

Growing a home loan business

Bringing bankers to the web

Untangling a web with Site Redesign

Saving the client $2 million with smart technology

Creating tools to make the brand stick

Thinking out of the box to send another

Negotiating cost-savings media buy