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: success stories

Working 24/7 side by side with the client for acquisitions

SITUATION:

An aggressive environmental services firm, heading for $50 million in sales and an IPO, needed marketing support as it sought out acquisition targets and then moved quickly to solidify its hold on the acquired company's customer base. The client had many internal and external audiences that needed up-to-the-minute communication.

SOLUTION:

We provided around-the-clock marketing support to help the client communicate with its various audiences during the acquisition process.   The scope of the work included employee relations, corporate communications, media relations and government regulatory notices.   Our client team spent a lot of time on the road with the client to ensure that all communications were dealt with in real time and our creative team worked all night as needed. It was a true team effort.

RESULTS:

The client's sales hit $27 million in two years. On the way to $50 million, the client attracted the attention of a large competitor and was acquired.